localsearch brings Google Ads to Swiss SMEs


Zurich, 29 October 2018

localsearch (Swisscom Directories Ltd), the leading digital agency for Swiss SMEs and operator of local.ch and search.ch, is strengthening its partnership with Google and expanding its solution portfolio for SMEs. Under ‘MyCAMPAIGNS SEARCH’, localsearch now offers Google Ads at a fixed price, including an on-site consultation.


Nowadays, Google Ads is an integral part of any company’s marketing strategy. Smaller companies, however, are currently struggling to implement this technology. In order to set up an ad campaign, advertisers need to have the appropriate knowledge, which many SMEs lack. If an SME wants to start an ad campaign, it is difficult for them to find support, as many agencies only take on customers that have a big online marketing budget. The company is left to its own devices, and has to set up and optimise the campaign online without any assistance or advice.

Thanks to a strengthened cooperation with Google, localsearch as a ‘channel sales provider’ can now offer Google Ads and ensure the long-term success of Swiss SMEs.

Stefano Santinelli, CEO of localsearch, says: ‘The solution portfolio offered by localsearch is tailored to the requirements of SMEs. Thanks to our extensive experience in the advertising market, we can show Swiss SMEs the way to succeed in the digital world. As the operator of local.ch and search.ch, the company has gained a lot of experience in how to optimise the findability of SMEs. These skills allow us to implement Google Ads campaigns that are optimised for SMEs.’

As a Google Channel Sales Partner, localsearch offers customers an affordable starter package from CHF 250 per month, including an on-site consultation. localsearch also offers ad campaigns for 3 to 12 months at a fixed price. This is what sets the company apart from its competitors. The fixed price gives SMEs the security of knowing that there will be no unexpected costs later. The localsearch sales consultants also offer on-site consultations throughout Switzerland, something that often hasn’t been available to SMEs until now. This is also something that makes localsearch’s offer in the Swiss market unique. Thanks to localsearch, SMEs throughout Switzerland can start benefiting from Google Ads today!

Patrick Warnking, Country Director Switzerland at Google, says: ‘localsearch meets Google’s high standards in terms of in qualifications, professional training and customer service regarding Google’s advertisement system and is distinguished by its specialist knowledge and vast expertise. localsearch also has comprehensive experience in creating and managing regional Google Ads campaigns for small and medium-sized enterprises throughout Switzerland. We are looking forward to collaborating with the operator of local.ch and search.ch and promoting the growth of Swiss SMEs on the web.’

localsearch is marketing the Google Ads offer under ‘MyCAMPAIGNS SEARCH’. The offer also includes Facebook Ads; ‘MyCAMPAIGNS SEARCH’ for Google Ads and ‘MyCAMPAIGNS SOCIAL’ for Facebook Ads can be booked separately. As with Facebook Ads, localsearch offers Google Ads customers clear reporting, allowing them to easily assess the success of their campaigns.

With MyPRESENCE, localsearch already provides Swiss SMEs with a solution that lets the companies appear on Google. With a single entry on local.ch and search.ch, MyPRESENCE ensures a presence on Google My Business and more than 25 other relevant platforms. This is how SMEs are found online when someone searches for their services. With MyPRESENCE, SMEs have entries on social media platforms, industry portals and map and navigation services, as well as the entry on Google My Business. Combined with ‘MyCAMPAIGNS SEARCH’, SMEs are able to advertise more effectively on the world’s leading search engine.

localsearch media contact

Christos Bräunle, localsearch media spokesperson
Förrlibuckstrasse 62 | 8021 Zurich | T +41 58 262 71 49 | Email