What you should know about customer ratings for company profiles at local.ch.

As of late, almost all company listings at local.ch have become rateable using stars and comments -- and they are benefiting from this extra option. Humans like to help others by providing ratings and to give a company positive feedback.
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Here are five good reasons to implement customer ratings on your local.ch company listing:

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More attention - even in search engines

Company profiles with ratings are viewed more often: An analysis of restaurant ratings on local.ch showed that establishments that used the ratings function had a whole 76% more views than those without the star ratings.

The most current star ratings on local.ch are increasingly being displayed on Google's results page, which gives your company even more visibility. An easy-to-generate code can be connected to your company website in order to motivate your visitors to leave a rating.

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More customer contact

By means of short messages, your clientele can rate their experience with you not only quantitatively with stars but also qualitatively with words.

Use these comments as a convenient opportunity to get in touch with your customers. If you react to customer needs, then a feedback culture will develop. Furthermore you'll experience first hand what's inspiring people when it comes to your business.

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Campaign for positive comments and stars

Most businesses don't just have happy customers. However, according to a HolidayCheck study, at 82%, most online ratings are positive. Should a customer post a rating that isn't very positive, then the business has the opportunity to also to express itself with a comment.

By engaging in dialogue with the customers, most discrepancies can be cleared up straight away. Yes, you should respond to all the comments on the local.ch company page with at least a thank you. This comes across as amiable and inspires other customers to describe their own positive experiences with you.

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Reaction to reviews

As soon as your company has been reviewed, you'll get a message from local.ch in order to react publicly to the praise. We suggest reacting individually and refraining from using cliches.

Take a critical comment as a chance to address questions and also present the perspective of the company. Writing a response shouldn't take more than five minutes.

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For those behind the times...

Even on the internet, the only consistent thing is change. Today, users of other websites, such as the travel and gastronomy industry, are used to being able to rate their experience with a company or service. They want to help others make the right decision and they want to express their thanks to the company. So: See the new referral system on local.ch as an opportunity and open up a dialogue with your customers.

 

Optional: Hide the rating system on local.ch

Companies that prefer not to use the rating system on local.ch, despite its many advantages, can opt out of it via email: customercare@localsearch.ch.

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