In the ‘Success Stories’ series by localsearch, digital partner to Swiss SMEs, Hairstyle Monika reports on how a modernised website and a user-friendly booking solution are attracting new customers.
Hairstyle Monika in Villnachern in the canton of Aargau clearly demonstrates how a targeted digital strategy can have a direct impact on visibility and customer flow. Monika Probst and Stefanie Meier relied on localsearch’s solutions to present their salon online in a modern and efficient way.
Website and booking tool as the key to success
With a professionally designed website, integrated online booking and an eye-catching online presence, the hair salon is now easy to find on the internet. Customers can conveniently book their appointments online while on the go or at home. The result is clearly measurable: eight times more online reservations and numerous positive reviews demonstrate the success of the digital transformation.
‘This is digitalisation as it should be: efficient, measurable and with positive feedback for our business,’ is the enthusiastic summary from Hairstyle Monika.
More time for customers again thanks to localsearch
The structured process and close partnership with localsearch enable the salon to use digital elements in a targeted manner, thereby optimising internal processes – with a significant reduction in workload. ‘There used to be a huge amount of administrative work,’ say Monika Probst and Stefanie Meier. They can now concentrate fully on their craft, whether it’s haircuts, creative colouring techniques or hair extensions.
Hairstyle Monika is a very good example of how SMEs can grow successfully with the right online tools and improved visibility on the internet. The results speak for themselves: more online reservations, increased customer proximity and a strong position in the digital marketplace.
