Nowa­days, Google Ads is an inte­gral part of any company’s mar­ket­ing strat­e­gy. Small­er com­pa­nies, how­ev­er, are cur­rent­ly strug­gling to imple­ment this tech­nol­o­gy. In order to set up an ad cam­paign, adver­tis­ers need to have the appro­pri­ate knowl­edge, which many SMEs lack. If an SME wants to start an ad cam­paign, it is dif­fi­cult for them to find sup­port, as many agen­cies only take on cus­tomers that have a big online mar­ket­ing bud­get. The com­pa­ny is left to its own devices, and has to set up and opti­mise the cam­paign online with­out any assis­tance or advice.

Thanks to a strength­ened coop­er­a­tion with Google, localsearch as a ‘chan­nel sales provider’ can now offer Google Ads and ensure the long-term suc­cess of Swiss SMEs.

Ste­fano San­ti­nel­li, CEO of localsearch, says: ‘The solu­tion port­fo­lio offered by localsearch is tai­lored to the require­ments of SMEs. Thanks to our exten­sive expe­ri­ence in the adver­tis­ing mar­ket, we can show Swiss SMEs the way to suc­ceed in the dig­i­tal world. As the oper­a­tor of local.ch and search.ch, the com­pa­ny has gained a lot of expe­ri­ence in how to opti­mise the find­abil­i­ty of SMEs. These skills allow us to imple­ment Google Ads cam­paigns that are opti­mised for SMEs.’

As a Google Chan­nel Sales Part­ner, localsearch offers cus­tomers an afford­able starter pack­age from CHF 250 per month, includ­ing an on-site con­sul­ta­tion. localsearch also offers ad cam­paigns for 3 to 12 months at a fixed price. This is what sets the com­pa­ny apart from its com­peti­tors. The fixed price gives SMEs the secu­ri­ty of know­ing that there will be no unex­pect­ed costs lat­er. The localsearch sales con­sul­tants also offer on-site con­sul­ta­tions through­out Switzer­land, some­thing that often hasn’t been avail­able to SMEs until now. This is also some­thing that makes localsearch’s offer in the Swiss mar­ket unique. Thanks to localsearch, SMEs through­out Switzer­land can start ben­e­fit­ing from Google Ads today!

Patrick Warnk­ing, Coun­try Direc­tor Switzer­land at Google, says: ‘localsearch meets Google’s high stan­dards in terms of in qual­i­fi­ca­tions, pro­fes­sion­al train­ing and cus­tomer ser­vice regard­ing Google’s adver­tise­ment sys­tem and is dis­tin­guished by its spe­cial­ist knowl­edge and vast exper­tise. localsearch also has com­pre­hen­sive expe­ri­ence in cre­at­ing and man­ag­ing region­al Google Ads cam­paigns for small and medi­um-sized enter­pris­es through­out Switzer­land. We are look­ing for­ward to col­lab­o­rat­ing with the oper­a­tor of local.ch and search.ch and pro­mot­ing the growth of Swiss SMEs on the web.’

localsearch is mar­ket­ing the Google Ads offer under ‘MyCAM­PAIGNS SEARCH’. The offer also includes Face­book Ads; ‘MyCAM­PAIGNS SEARCH’ for Google Ads and ‘MyCAM­PAIGNS SOCIAL’ for Face­book Ads can be booked sep­a­rate­ly. As with Face­book Ads, localsearch offers Google Ads cus­tomers clear report­ing, allow­ing them to eas­i­ly assess the suc­cess of their campaigns.

With MyP­RES­ENCE, localsearch already pro­vides Swiss SMEs with a solu­tion that lets the com­pa­nies appear on Google. With a sin­gle entry on local.ch and search.ch, MyP­RES­ENCE ensures a pres­ence on Google My Busi­ness and more than 25 oth­er rel­e­vant plat­forms. This is how SMEs are found online when some­one search­es for their ser­vices. With MyP­RES­ENCE, SMEs have entries on social media plat­forms, indus­try por­tals and map and nav­i­ga­tion ser­vices, as well as the entry on Google My Busi­ness. Com­bined with ‘MyCAM­PAIGNS SEARCH’, SMEs are able to adver­tise more effec­tive­ly on the world’s lead­ing search engine.