With over 30 years of experience, Hans Michel Driving School is one of the most established training companies in the cantons of Obwalden and Nidwalden. In order to remain competitive in the future and attract more learner drivers, the company decided to completely revamp its online presence in collaboration with localsearch.
More learner drivers for driving schools
The measures focused on developing a modern website and introducing a digital booking system. Learner drivers can now book courses online, find out about available places and plan appointments flexibly. Success was not long in coming: the number of course registrations at Hans Michel Driving School has doubled, while the administrative workload has decreased significantly.
‘The functionality and user-friendliness of our website has improved massively thanks to the technological solution from localsearch,’ says owner Hans Michel. The time saved now allows the team to concentrate on teaching their driving students how to drive cars and motorcycles.
localsearch as a reliable digitalisation partner
With its range of SME solutions, Swiss marketing and advertising partner localsearch helps SMEs to fully exploit their digital potential. The online appointment and customer management system MyCOCKPIT, for example, automates booking processes, sends reminders by email or text message and provides analyses to optimise workflows.
The platform is also the perfect choice for the driving school’s website. Together with localsearch, Hans Michel is continuing to digitise his business step by step. The partnership is a prime example of how tradition and digitalisation can be successfully combined to create new opportunities.
