In the ‘Success Stories’ series by localsearch, digital partner to Swiss SMEs, Jasmin Tweny talks about her collaboration with localsearch and the successful development of her digital channels.
The challenge of standing out in the highly competitive beauty industry led Jasmin Tweny to decide to improve the digital measures of her beauty salon ‘Tweny’z Beauty Empire’. With the support of localsearch, the digital partner for small and medium-sized businesses, the beauty centre opted for a comprehensive digital strategy to increase visibility, attract new customers and strengthen customer loyalty.
New customers for Tweny’z Beauty Empire
‘The digital concept developed and implemented by localsearch is a complete success,’ says Jasmin Tweny. After just a short time, visibility on Google has improved significantly. The company profile of Tweny’z Beauty Empire is listed high up in the search results and is much easier for potential customers to find. In addition, the automation of review requests after each customer appointment has increased the number of positive Google reviews. The number rose from just a few to over 120 – a threefold increase that has encouraged numerous new customers to try out the beauty centre.
The collaboration with localsearch was based on a detailed analysis and definition of the individual wishes and needs of Tweny’z Beauty Empire. The clear focus was on the target groups and achieving specific quantitative and qualitative goals within a certain time frame and budget. Based on this, localsearch developed a tailor-made digital concept with the appropriate and coordinated products.
Jasmin Tweny worked closely with localsearch
Thanks to continuous communication between Jasmin Tweny and the specialists at localsearch, the digital strategy could be continuously adapted and optimised. This ‘close, trusting collaboration with localsearch was the cornerstone of the positive development of my digital channels,’ summarises Jasmin Tweny, who is completely satisfied with the services provided by the leading marketing and advertising partner for Swiss SME.
