In the ‘Success Stories’ series by localsearch, digital partner to Swiss SMEs, Raphael Herzog explains how Herzog Marinecenter is benefiting from a tailored digital strategy and delighting its customers in the process.
Herzog Marinecenter, which handles all matters relating boats at four locations on Lake Lucerne, recognised the opportunities offered by the digital world early on. To increase its visibility in the region and beyond, the company has been working successfully with localsearch, the leading marketing and advertising partner for Swiss SMEs, for over twelve years.
Reach more customers with localsearch
The focus is clearly on a targeted digital strategy that will enable the Herzog Marinecenter to expand its digital presence and strengthen its position in the local market. The aim is to improve the family-run company’s online visibility in order to attract customers both locally and nationally – with great success.
‘Thanks to localsearch, we are much easier to find online and have twice as many visitors to our website,’ says Raphael Herzog, who is responsible for marketing and sales at the shipyard. As a result, Herzog Marinecenter receives significantly more direct enquiries from interested customers, which are processed quickly and personally.
Digital success through targeted product selection
The recipe for success lies in the tailor-made selection and combination of localsearch products. Instead of offering standard solutions, an individual strategy was developed that is precisely tailored to the needs and goals of the company. If necessary, the digital measures used can be adapted and optimised as required. ‘With localsearch, we have a partner who understands our marketing needs and translates them perfectly into the digital world,’ says Raphael Herzog, delighted with the trusting cooperation and expert advice.
The result: a successful digital presence that increases customer satisfaction and anchors the company firmly in the digital space.
