20 years ago, Jacques Dayer founded AJD Cuisines-Bains Sàrl in Sion. The company offers its customers a high-quality service in the kitchen and bathroom sectors. Coralie Burland works there as a technical sales consultant and is also responsible for marketing. She knows that digitalisation does not stop at her business and that companies today have to present themselves attractively in the digital world. That’s why she recently had localsearch (Swisscom Directories AG) redesign the website of the Valais-based company.

localsearch: What services do you offer your clients?

Coralie Burland: We are retailers of the Alsatian brand Cuisinella and produce kitchens, clothing rooms and bathrooms. We adapt to our customers’ needs, whether it’s a renovation or a new build. As a technical sales consultant, I am responsible for the sale and construction planning of kitchens. I guide customers through the design selection, implementation and cost calculation.


localsearch: “An attractive and user-friendly website is essential today. You decided to work with localsearch to design your website. Why didn’t you just build the site yourself?

Coralie Burland: Doing our website ourselves is like our customers buying their kitchen on the internet without professional advice and installing it themselves. You simply need a certain amount of advice for this. If you don’t know how to do it, you don’t have the experience, you forget important parameters and technical aspects. Besides, at localsearch we can also fall back on a support team. For example, if we want to add something or change our website, we always have someone who can do it professionally. And last but not least, the result is more original than what we would have achieved on our own. By the way, another important aspect is that building a website from A to Z takes a lot of time…


localsearch: How satisfied are you with the service?

Coralie Burland: Very. We already had our website with localsearch. We just had it redone – a digital makeover, so to speak. Now it shines again. For this project, I was lucky to work with a sympathetic consultant who listened, who was motivated and who created a really attractive website for us. She has given our internet presence a super modern refresh and visually enhanced our range of services wonderfully. I have the impression that the redesign is also very well received by our customers and more visitors have been coming to our shop since then.