In the “Success Stories” series by localsearch, the digital partner for Swiss SMEs, Merz Automobile shares how a digital relaunch doubled its online bookings.
Merz Automobile AG is a family-owned business and the official Subaru dealership in Baden. André and Shirley Merz have been running the business since 2018. Their services range from initial consultations and the sale of new and used vehicles to personalized service and repairs. To showcase all these strengths online, the dealership partnered with localsearch to create a completely new website.
A Digital Relaunch with localsearch
At the heart of the project was a modern website featuring an online booking system. This not only showcases the dealership’s personalized advice, high-quality service, and years of experience—it also makes it easier for customers to find the dealership and conveniently book appointments online. In addition, localsearch implemented targeted online campaigns for car sales, leasing offers, and repair services.
All these measures are yielding measurable results. Today, Merz Automobile AG records roughly twice as many online appointment bookings as before. Workshop appointments and tire changes, in particular, are being booked digitally more frequently. The 5.0-star Google rating also shows that customers are satisfied.
Closer to Customers Online
For André and Shirley Merz, the integrated online appointment scheduling system in particular has been a noticeable relief. “It makes our daily work much easier and saves us a lot of administrative effort in the office. Our customers really appreciate this service and are happy to use it.”
With the help of localsearch, Merz Automobile has consistently expanded its online presence—and will thus continue to stay attuned to the needs and wishes of its customers in the future.
